Small Business » Small Business

Small Business Marketing: – Enjoy Clear Direction & Peace of Mind

admin — Thu, 01 Apr 2010 16:03:38 +0000

The return on investment for participating MJH Group for the marketing of small businesses is based on the following;

Business growth

• Increase sales and benefit of effective strategy and campaign results

Marketing Strategy

• The vision and guidance of our strategic recommendations

• Provide a strategic marketing plan that acts as a documented plan for successful marketing of your business

• Allow you to grow in confidence

• A planned and structured approach to marketing success

The results of the campaign

• Effective communication of your brand and provide

• Awareness of the market to achieve

• Acquisition of new customers

• A greater proportion of the portfolio of existing customers

• Increased sales and business growth

Marketing

• Evaluate the feasibility of new products or services

• Develop and implement strategies for the introduction or re-launch of products and services to deliver business success

Direct benefit

• Direct collection of income due to effective marketing management

• Measure the ROI of promotions and campaigns to determine the effectiveness

• Customer orientation, reducing the risk of inefficiency or promotion campaigns

• The reorientation of marketing investments in the areas of highest return

Effective management of the brand

• The long-term business growth through continuous development and positive mark on the market

Effective positioning

• The identification of the positioning strategy and building a strong market position in order to isolate the competition and the threat of new entrants

• Keep your business desired position on the market

Communication

• Effective communication through regular meetings and easy to follow project plans to ensure they are kept informed and updated on the progress of activities for the duration of the program

Peace of Mind

• Marketing professionals with experience provides the assurance that the marketing program is responsible: you have one less thing to worry about

• MJH Group is transparent in our selection of clients to ensure that no conflict of interest for commitments

• A marketing resource dedicated to the growth and development of your business.

For more information, visit:

http://www.mallplazachile.com/

Avoid Letting Your Big Customer Sink Your Business-Small Business Success

admin — Mon, 18 Jan 2010 03:38:01 +0000

A huge customer for a new small business can be both a blessing and a curse. The positive side is more obvious-the business establishes an early recurring source of revenue. Since revenue is the lifeblood of any business, what could be wrong with that? Nothing, if you don’t stop there. Any new small business owner will tell you that there is never enough time to do everything he or she knows they need to do to grow their business. In addition to fulfilling customer orders, there are personnel issues, the website and other marketing activities, and an unbelievable number of administrative tasks that must be done even if they don’t help to grow the business. It seems perfectly logical to focus on just that one big customer when keeping up with that customer’s orders is taking all of your time. After all, you have too much work to do now. Why go out and look for new customers? Wouldn’t it be better to just take care of the business you have? The answer is ‘absolutely not.’ Don’t fall into that trap.
Of course you want to take care of your big customer. But you cannot stop there even for a short time. Doing so becomes a habit and a way of life for too many small business owners. Remember, if you only have one customer, no matter how big, you don’t have a business, you have a job. Eventually it will become clear that you have no leverage and no control even over the fate of your own company. To drive this point home, imagine that your new business gets off to a great start. You land that big customer that everyone would want and you take care of them like no other. Your business grows, you’re hiring people, taking on more office space, profits are strong and you’re living the American dream. Then, after three years, they still account for 80% of your business and suddenly something changes. For any of a hundred reasons, you’re notified that your number one customer will be your customer no more. Within 90 days, you lay off more than half your staff, take a pay cut and are negotiating with an unsympathetic landlord to take back some of the office space. As you sit in your office alone at night with your head in your hands, you say to yourself, ‘If only we had gone after other customers when we had the chance.’ This story and this pattern are far too common among small business owners. It leaves previously successful small business leaders feeling betrayed, humiliated and defeated.
Regardless of your success with any given customer, it is essential that you build a broad base of customers as if your business depends on it-because it does. To ensure that your team gets behind this goal include “number of new customers” as a metric in your incentive compensation or bonus plans. As the business owner, delegate less important tasks and stay involved in both the ‘big’ customer account and the effort to bring in new customers. Building a small business on a diversified base of customers is a winning long term strategy. In doing so, you’ll even out the ups and downs in revenue and profitability. This will serve you well if you ever seek a small business loan or line of credit. You’ll be creating a business with a higher valuation and one that delivers stability and peace of mind to its employees and owners. Make sure your small business plan includes a commitment to building a broad base of customers.

The Value of Online Marketing for Your Small Business

admin — Fri, 19 May 2006 03:16:03 +0000

The Internet represents some truly powerful developments, on a global scale. Consumers can now communicate better, reconnect with others in their lives and research products and services from numerous companies. However, the Internet is not beneficial only for consumers. Businesses can also harness the power of the online environment. Small businesses, in particular, can find tremendous value with online marketing. Of course, you’ll need to know what the best marketing options are for your small business. The first rule is to set up a professional, dynamic, interactive website. Do not be satisfied with a placeholder website, as your customers most certainly will not. You need to ensure that your website is compelling, that it invites your customers to come inside, rather than stopping at your homepage. “Bounce” visitors are not good for business – you need to encourage conversion from a visitor to a paying customer.

One of the best ways to do this is by using an opt-in mailing list on your website’s homepage. What’s an opt-in list? For consumers, it represents a way to stay informed about the goings on with your company. Perhaps they want to know about new products or services when they come out. Maybe they want to know about new initiatives your company is starting. Regardless, an opt-in mailing list ensures that your customers are able to stay up to date on what’s happening with your company. Of course, for your small business, an opt-in mailing list represents much more than this. It is an open line of communication, directly to your customer’s inbox. In addition, because it’s an opt-in list, you don’t have to worry about being labeled as a spammer – the customer actually signifies their willingness to receive this information through your online form.

In addition, an opt-in list provides you with a tremendous way to build a customer database. You can ask for several different types of information through the signup form, including email address, phone number and physical mailing address. Along with your customers’ names, this information provides you with the means to market directly to a targeted, interested market. Of course, you can certainly imagine the power that this puts directly in your hands – gaining access to such, a list traditionally costs a considerable amount of money. The fact that you can do it at no cost to you is an exceptional benefit of online marketing.