Small Business

The return on investment for participating MJH Group for the marketing of small businesses is based on the following;

Business growth

• Increase sales and benefit of effective strategy and campaign results

Marketing Strategy

• The vision and guidance of our strategic recommendations

• Provide a strategic marketing plan that acts as a documented plan for successful marketing of your business

• Allow you to grow in confidence

• A planned and structured approach to marketing success

The results of the campaign

• Effective communication of your brand and provide

• Awareness of the market to achieve

• Acquisition of new customers

• A greater proportion of the portfolio of existing customers

• Increased sales and business growth
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A huge customer for a new small business can be both a blessing and a curse. The positive side is more obvious-the business establishes an early recurring source of revenue. Since revenue is the lifeblood of any business, what could be wrong with that? Nothing, if you don’t stop there. Any new small business owner will tell you that there is never enough time to do everything he or she knows they need to do to grow their business. In addition to fulfilling customer orders, there are personnel issues, the website and other marketing activities, and an unbelievable number of administrative tasks that must be done even if they don’t help to grow the business. It seems perfectly logical to focus on just that one big customer when keeping up with that customer’s orders is taking all of your time. After all, you have too much work to do now. Why go out and look for new customers? Wouldn’t it be better to just take care of the business you have? The answer is ‘absolutely not.’ Don’t fall into that trap. Read the rest of this entry »

The Internet represents some truly powerful developments, on a global scale. Consumers can now communicate better, reconnect with others in their lives and research products and services from numerous companies. However, the Internet is not beneficial only for consumers. Businesses can also harness the power of the online environment. Small businesses, in particular, can find tremendous value with online marketing. Of course, you’ll need to know what the best marketing options are for your small business. The first rule is to set up a professional, dynamic, interactive website. Do not be satisfied with a placeholder website, as your customers most certainly will not. You need to ensure that your website is compelling, that it invites your customers to come inside, rather than stopping at your homepage. “Bounce” visitors are not good for business – you need to encourage conversion from a visitor to a paying customer.

One of the best ways to do this is by using an opt-in mailing list on your website’s homepage. What’s an opt-in list? For consumers, it represents a way to stay informed about the goings on with your company. Perhaps they want to know about new products or services when they come out. Maybe they want to know about new initiatives your company is starting. Regardless, an opt-in mailing list ensures that your customers are able to stay up to date on what’s happening with your company. Of course, for your small business, an opt-in mailing list represents much more than this. It is an open line of communication, directly to your customer’s inbox. In addition, because it’s an opt-in list, you don’t have to worry about being labeled as a spammer – the customer actually signifies their willingness to receive this information through your online form.

In addition, an opt-in list provides you with a tremendous way to build a customer database. You can ask for several different types of information through the signup form, including email address, phone number and physical mailing address. Along with your customers’ names, this information provides you with the means to market directly to a targeted, interested market. Of course, you can certainly imagine the power that this puts directly in your hands – gaining access to such, a list traditionally costs a considerable amount of money. The fact that you can do it at no cost to you is an exceptional benefit of online marketing.